Experience

Summary
 

Marketing professional who builds brand awareness and increases customer retention and new sales through targeted campaigns, Search Engine Marketing, and a persistent focus on building relationships. Developed and managed multiple client and prospect facing programs, including relationship-building with global leaders and innovators. Skilled in leveraging on-line technology to enable customer interaction and analysis. Record of increasing responsibility and promotion.

 

Abbreviated Experience

  • Developed successful customer retention programs.
  • Created a company’s first Search Engine Marketing Plan.
  • Led the redesign of a Customer Access website.
  • Co-managed trade shows, conferences, and corporate events.
  • Designed and re-launched a corporate blog.
  • Managed interns, sales literature, and a corporate portal for Marketing resources.

 

Extended Experience
 

Nerac, Inc.

A Research and advisory firm for companies developing innovative products and technologies. To learn more about Nerac, click here. 

 

Marketing Specialist

  • Developed and managed the new “Nerac Solutions Network” (NSN), comprised of executives and leaders from 50+ client and partner organizations. The NSN offers unrivaled opportunities for members to grow their business and further develop their products and technologies through the power of networking. 
  • Served as a key member of the internal corporate vision team, which developed and articulated Nerac’s core values and beliefs, purpose, and mission.
  • Developed and implemented the Nerac Search Engine Marketing Plan, including a keyword strategy, web content/link-building plan, blog and social media strategy, and appropriate metrics.
  • Led the redesign of an aging customer access website to align with corporate messaging, improve functionality, and streamline the customer experience.
  • Developed and continuously enhanced a resource management portal for the sales and analyst teams.
  • Trade shows and conferences:
    • Co-managed show sales strategy and resource planning.
    • Hosted on-site meetings with clients and prospects; provided on-site technical and sales support.
    • Created and supported tradeshow promotions.
  • Partnered with the sales team on ideation and creation of sales materials for clients and prospects.
  • Managed marketing interns via task assignment, training, and time management.

 

Marketing Coordinator

  • Developed and implemented customer loyalty campaigns, such as the Nerac Innovator Award Program, which recognizes Nerac clients who received a U.S. patent. With more than 600 awards distributed in less than 3 years, the Nerac Innovator Award program has established goodwill and has kept Neractop-of-mind with the most innovative clients.   
  • Developed internal and external sales literature:
    • Campaign-specific and general sales flyers.
    • Case studies for promotional use on the public website, in sales meetings and at trade shows.
    • Client/prospect newsletter articles and educational materials for new clients.
    • Sales highlights.
  • Executed market research projects used to develop Nerac’s first industry-specific marketing campaigns.
  • Coordinated trade shows:  booth resource allocation, vendor management, payments, & booth preparation. 

 

Marketing Intern

  • Designed customer relations/marketing projects for initial planning of the Nerac Innovator Award program; worked with the IT team to develop critical marketing software for identifying award recipients.  
  • Co-developed literature for sales collateral and new client welcome kits. 
  • Managed relationships with promotional product vendors.
     

Contact Agent

  • Evaluated cold sales leads, renewed relationships where appropriate, and directed warm leads to sales. 
  • Partnered with sales to implement targeted prospect identification for each sales territory.